Scent brief
Scent direction, product format and target price.
Fragrance & Wellness · Agarbatti, incense and attar
India is the home of agarbatti. Karnataka, with Mysuru and Bengaluru, is the best-known incense centre, and Kannauj in Uttar Pradesh is famous for attars made by traditional distillation into sandalwood oil.
We help retailers, wellness brands and wholesalers source incense and attars with consistent scent, burn quality and packaging that meets their market's rules.

Masala incense is made by rolling a paste of aromatic powders, charcoal and binder around a bamboo stick; dipped incense is made by dipping blank sticks in fragrance. Machines now roll many sticks, while premium masala lines are often hand-rolled. Attars are made by the deg-bhapka method: flowers or herbs are distilled and the vapour is absorbed into a base oil over days.
Manufacturers can create fragrances to a brief or adapt existing ones, and pack them in your boxes, sleeves and gift sets. For attars, we agree the base oil and concentration and keep reference samples for each batch.
Scent direction, product format and target price.
Several scent options in the chosen format.
Approved samples sealed as the scent and burn reference.
Production, drying and packing with batch control.
Burn tests, scent comparison, moisture, breakage and packaging checks.
Incense minimums usually follow packaging runs per fragrance. Hand-rolled lines and attars take longer than machine-made incense. Festival seasons in India affect capacity, so plan orders around them.
Incense is packed in moisture-resistant packs and cartons to avoid mould on long sea journeys. Attars ship in sealed glass bottles with protective inserts. Bamboo sticks and plant materials may need fumigation for some destinations.
We are a buyer-side sourcing company. We find and verify independent Indian manufacturers, manage development and production, and inspect goods before shipment. The factory is your supplier of record; we do not own factories or sell from stock.
Masala incense is rolled with aromatic paste; dipped incense uses blank sticks dipped in fragrance oil. Masala lines usually burn more slowly and smell more natural.
Traditional attars are oil-based and usually alcohol-free. Confirm the base oil for each product.
Yes. Manufacturers develop scents to your brief, and we manage samples and approvals.
Usually safety warnings, and hazard labels where fragrance content triggers classification. We check label text against your market.
Submit your product requirements
Share a photo, reference product or tech pack. We will identify suitable verified manufacturers and explain the next steps — no obligation.